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Busting the BS of the Job Search and Interview – Part Three

August 15, 2012 by  
Filed under General

This Guest Post was written by Heather Markel, Chief BullBusting Officer (CBO) of The BullBuster Café and The BullBuster Boardroom.

This is part three of my bull-busting strategies to take you forward in your search.  Helping people bust through their BS to create better lives is my mission, and when it comes to job searching and interviewing, you need every tool available to help you stand out in the crowd and get noticed. Today’s Bull Buster is one of the most important to shatter to pieces.

THE BIGGEST BS – You only need one resume.

The Truth – If you are applying for different positions, you need one resume per position / title.

The Reality – You need to make it quick and easy for a potential hiring manager to understand that you have the skillset they need.  Also, if you are still sending your resume in any electronic method, it will be sent through a keyword tracker.  If you wrote down that you took a class in “Managing Projects” and the job title you’re applying for is “Project Manager,” your resume is going in the virtual garbage.

The Strategy – Carefully read each job announcement.  It’s your guide to many of the keywords you should be using in your resume.  (Of course – only use those words if you have that experience!)  When you list what you feel are your most valuable skills, make sure to define them in the context of the specific position for which you’re applying.  Make sure that if you’re applying for, say a sales and a marketing position, that each resume is specific to only the skills relevant for sales or marketing.

Take the time to craft your resume to match each and every position you apply for and you will find far more success.  Once you get the interview, you will have a chance to shine – but getting the interview is definitely worth the extra five minutes this will take you.


Heather Markel is the Chief BullBusting Officer (CBO) of The BullBuster Café and The BullBuster Boardroom.  You can learn more about her, and BullBusting strategies at

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PS: To receive more great tips and advice on getting the interview and sidestepping some of the most classing mistakes, sign up for my newsletter at

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Success Stories

Hans-Hans, Gettysburg College
Ellyn provided insightful and comprehensive career counseling, and I would recommend her to any and all young professionals looking for assistance with their professional endeavors. Read more
Rebecca-Rebecca, Adelphi University
After college, I found the interview process very intimidating and difficult. Then I found Ellyn who fully prepared me for interviewing and provided me with a job search strategy. Her tools were unlike others I found in researching the internet. Read more
Francesca-Francesca, Georgetown University
I want to thank you for everything you have done for me this past year. Before I met you I was overwhelmed with graduating and wanting to find the “perfect” job. Read more
-Director of Career Services, St. Thomas Aquinas College
On behalf of the Career Services Office and the St. Thomas Aquinas College Community, we would like to take this opportunity to thank you for sharing your valuable time with us and contributing to the continued success of our students. Read more
Joanna-Joanna, University of Pennsylvania
Ellyn not only coached me through the interview process, but also got me thinking about a career path, not just getting a job. I owe to her my first, second, and third jobs out of college. Read more
Allison-Allison, George Washington University
I don’t know if I would have gotten my job if it weren’t for Ellyn Enisman! The self assessment and discovery process she created helped me understand the value of my education, project work, internships, work experiences, and life experiences.Read more
AlishaAlisha, Northeastern University
Before my interview process began I contacted Ellyn to help revise my resume and take a professional look at the job offers that were available to me. She coached me about different careers that I might be interested in and the types of things that companies are looking for in candidates. Read more


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